Bollywood starlet Janhvi Kapoor confessed the positive reviews of her performance were promoted to hide the Box Office collection of her survival drama ‘Mili’. Janhvi Kapoor discusses the importance of self-promotion, the pressure of staying relevant, and her experience with PR strategies in Bollywood during a conversation about her film Bawaal . Janhvi Kapoor, who co-stars with Varun Dhawan in the movie ‘Bawaal,’ spoke on a variety of film industry topics.
She brought out the growing significance of self-promotion during the discussion as a way to stay current in the field. Janhvi made some observations about the widely held notion that poor marketing, rather than the quality of the movie itself, is to blame for its failure. In an industry where self-promotion is the norm, she acknowledged having an innate fear and expressed admiration for people who resist external influences in favour of doing their best work.
Janhvi also related a personal story of how, despite garnering praise for her work in the box office failure ‘Mili,’ which received positive reviews from critics, the emphasis moved to publicising the film’s favourable reviews. A worrying feature of the film industry, in her opinion, is the practise of faking narratives for commercial gain.
Varun Dhawan questioned Janhvi about her most ‘insecure’ movie advertising move during the same conversation. She remembered how the ‘Mili’ team utilised positive reviews to hide the movie’s poor box office performance, remarking on how such tactics might occasionally undermine the integrity of the artistic medium.
