The era of bankrolling projects based on star power is gone, says Kareena Kapoor Khan, who believes it is the content that would decide the fate of a film. In a world transformed by streaming services and the coronavirus pandemic, Kareena said the realization of uncertainty has forced people to focus on scripts
Today, the stars are on their toes. Nobody knows what’s happening and in what direction we should go. So, let’s focus on content and scripts, reading and writing better things. Then all actors are safe.
In her latest interview with a news portal, the actress said that the fate of a film today depends on its content and that the era of bankrolling projects based on stardom is gone. Bebo said that in a world transformed by OTT and the COVID-19 pandemic, the realization of uncertainty has forced people to focus on scripts.
Kareena Kapoor Khan told PTI, “Today, the stars are on their toes. Nobody knows what’s happening and in what direction we should go. So, let’s focus on content and scripts, reading and writing better things. Then all actors are safe. If we think that we can continue to concentrate and focus on building projects on stars and their stardom, then that is not going to happen anymore.”
The Good Newwz star said that it’s amazing to see the audience warm up to stories that they can connect to. She also told the news agency that the popularity of stars on social media does not guarantee box-office success
