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Tiger 3 has a ‘strategic’ reason behind choosing Sunday, November 12 as the release date.

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We always knew that Tiger 3 the latest installment in Aditya Chopra’s YRF Spy Universe starring Salman Khan and Katrina Kaif, was always going to release on Diwali 2023. But as Yash Raj Films dropped the trailer on Monday, it also unveiled the film’s exact release date: November 12. It’s Diwali, which makes sense. But curiously, it’s also a Sunday

Ideally, Tiger 3 would have released on a Friday, or even a Wednesday in the case of Shah Rukh Khan’s Pathaan, the predecessor in the YRF Spy Universe. Sidharth Anand’s blockbuster released on Wednesday, January 25, a day before the national holiday of Republic Day. It allowed the film to gain a great kickstart at the domestic box office.

But Tiger 3 won’t release on Friday, November 10, on the occasion of Dhanteras. It’s not a holiday for everyone, but the decision to move the release date to 2 days later on Sunday, November 12, is rather curious

As per a press note obtained by the production house, it stated, “Complex release window this Diwali has prompted YRF to devise a strategic and unique release plan. 2023 is the year of ‘Adhik Maas,’ which has led to complications regarding festival dates. This year, Monday, November 13, is New Moon/Amavasya and the Govardhan Pooja/Gujarati New Year falls on November 14. Bhai Dooj is on November 15, giving the film an extended run in this crucial holiday period, which will aid in collections through the week.”

ALSO READ: Kajol decided to don a tracksuit, like she wore in the film, to commemorate 25 years of Kuch Kuch Hota Hai

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